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The new media technologies encompass an extensive variety of web-related communication tools, such as blogs, wikis, online social networking, virtual worlds, and other social media forms. Organizations that wish to thrive in the Internet Age must understand the sea changes taking place thanks to the new media. Indeed, business, society, government, education and virtually every institution has been affected. This paper will review the new media phenomenon by examining the various application areas that have been dramatically impacted by the new media technologies. These high impact areas demonstrate how the new media are important for organizations that wish to make their mark in the 21st century.
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9 February 2010 |
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