This paper considers the case of two fictional brands (‘Duff Beer’ and ‘Bertie Bott’s Every Flavor Beans’) and one computer-synthesized brand (‘Aimee Weber’) and the attachment of these brands to physical products in the real and virtual worlds. The authors contend these cases are not merely manifestations of the \"reverse product placement\" process but are representative of a wider phenomenon, labelled “brand precession”
After the recent scandals and the introduction of new corporate governance codes, non-executive directors (NED\'s) and supervisors have started playing an increasingly important role in providing the ‘checks and balances’ of organizations. Little is known about the way in which NED\'s fulfill their supervisory role
This is the second in a series of articles that examines the practical applications of economic thought - its focus is on the most fundamental aspects of finance theory, namely asset pricing. We discuss the major pricing models developed during the past five decades and critically examine their practical applications
This paper extends the work of Taffler and Tuckett (2005) on Emotional Finance by proposing a new development, namely Emotional Corporate Finance. We argue that managers view their projects as phantastic objects and develop a formal approach that considers the effects of managerial phantasy on the investment appraisal decision, project performance and managerial entrapment in a losing project
This article analyses the methods of attracting customers to retail websites and then satisfying their needs. Porter’s value chain is adapted to the online retail environment to create a model termed “the click chain”, which analyses how users, termed “clicks”, come to a website identifying a variety of sources
CEO compensation is at the forefront of the current financial crisis and generates intense debates in academic circles (eg, Bogle 2008, Kaplan 2008a, 2008b, Walsh 2008a, 2008b). In this commentary, we highlight that the lack of a theoretical foundation undermines existing discussions of CEO compensation
It is often claimed that work opportunities decline with age, that hiring chances of older persons are poor. We investigate this by collecting questionnaire responses from personnel managers of German manufacturing firms, eliciting a hypothetical hiring decision based on three fictitious candidates
Aside from the decision to enter the equity market, the most fundamental question an investor faces is whether to passively hold the market portfolio or to do investment research. The thesis of this paper is that there is no scientifically reliable procedure available which can be applied to estimate the marginal product of investment research
This paper is the first in a series of articles that look at the practical benefits of economics/finance literature to the world of business and policymakers and critically examines whether there is any relationship between academic thought and business or policy application. In this article, I review some key studies of mergers and acquisitions that are representative for this field of study and assess their practical value for making business or policy decisions
This study addresses the research question why some companies do and others do not have women on their boards. This study provides evidence on the organizational characteristics that affect the likelihood of women being appointed
Climate change is seen as the most pressing environmental problem of our time by many companies, policymakers and other stakeholders. It is currently also at the forefront of attention in view of attempts to conclude a successor to the Kyoto Protocol that expires in 2012